#SMORZ WHERE DID YOU GO UPDATE#

Ironically, AdAge reported just yesterday that PepsiCo’s CEO Indra Nooyi has vowed to learn from its mistakes, specifically citing the Tropicana rebrand controversy from 2009, and asserting 'we won’t make the same mistakes.' As the comments to that report show, there appear to be more than a few skeptics in the crowd, and given Tropicana’s 2010 Juicy Rewards O.J. I had a couple bowls of Smorz this morning courtesy of a care package that arrived from Kellogg’s. The new boxes are identical to the old ones, only with an orange band across the top that says You asked for it it’s back.

#SMORZ WHERE DID YOU GO UPDATE#

I’ll make sure to update this post with images once we finish the carton. More than 600 people signed the petition, which prompted Kellogg’s to action. The current half gallon carton promoting their 2010 Juicy Rewards program, is busier than any cereal box I’ve seen before, and it is reminiscent of the sensory overload images posted by Brent. You Can See 5 National Parks via This Dreamy 14-Day Train Trip 27 Farm Stays Every Family Should Experience. In stark contrast, another brand that appears not to have gotten the 'less is more' memo is Tropicana, perhaps not surprising given all the missed memos of late for that suffering O.J. Clarke did not specifically mention Schroeder Milk, it would appear they got the memo, as did our friends at Capsule, who designed these sleek and minimalist milk containers for Schroeder: It’s also makes a crunchy addition to your favorite homemade snack mix. With the perfect amount of sweetness, Crispix is perfect for making a splash in your preferred milk or enjoy straight from the box.

And, GuestBlogger John Reinan of Fast Horse, may have identified at least part of the need for simplicity of design, in his insightful post Thriving in a Speeded-Up World.Īlthough Mr. It features the puffy crispiness of rice on one side and the satisfying crunch of corn on the other. Brent has pointed out how NASCAR and others have not gotten the 'less is more' memo, in his entertaining Sensory Overload post. GuestBlogger Mark Prus of NameFlash has discussed the Long and Short of Name Develeopment. We also have discussed the trend toward truncation and some of the pitfalls of single letter brands. After all, we have discussed before, the importance of brevity and, for example, how the Google homepage is a model of brevity. Not always easy to accomplish, but it certainly makes sense. I used to love going out in the backyard with my family, my Dad would light a fire and we. In a way, in this overcrowded marketplace, many brands are finding that less is actually more. Youll love this classic dessert and how easy it is to make. Brands are distilling their product messaging to the product essence. It’s based on a need for clarity in this very complicated, untrusting world that we’re all living in right now. Peter Clarke: Simplicity is one of the tenets of today’s values. The cereal received one and a half stars out of five on the Australian Government's health star ratings.A couple of days ago, Brandweek featured an interview of Peter Clarke, CEO and founder of Product Ventures, a Fairfield, Connecticut design firm that has created packaging for Heinz, Folgers and Febreze, among other brands:īrandweek: You believe that packaging has become simpler of late. Health Ĭrispix contains 5g of added sugars and 0g of dietary fibre per serving. In some markets, Kellogg's owns the rights to the Chex name, and sells products in multiple flavors, including a green onion flavor in South Korea, the result of a marketing stunt in 2004 that asked for public input on the next flavor for the brand. A chocolate version is sold under the name Coco Pops Chex. In Australia, Crispix is rectangular, yellow and honey-flavored. Honey Flavored Crispix have been sold twice in the UK, and twice have been discontinued. Flavored versions Ī variation of original Crispix introduced in late 2001 in the US known as Cinnamon Crunch Crispix was described by Kellogg's as a 'rispy corn and rice cereal with a cinnamon taste.' Cinnamon Crunch Crispix joined a number of cereals discontinued by Kellogg's after disappointing sales. The sheets of corn and rice are laid on top of each other, cut into hexagons and toasted in an oven that causes them to puff.

According to Kellogg's, corn grits and rice are cooked separately, dried, and then rolled with a grooved roller creating a waffled appearance. Kellogg's has released limited information about manufacturing process that results in Crispix's unique puffed hexagon shape.

Smorz where did you go